Inspiring Adventure & Protecting the Environment

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Protecting Our Trails

Over the last decade, more than 12 million Americans have picked up hiking as an activity. With this exponential growth, the need for the protection and preservation of our trails and public lands is imperative.

From The Ground Up is part of the solution.

See How

Starting a Company, From The Ground Up

Check out our brand story video

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Ethically Sourced Wool

We're proud to sustainably source our wool from a BlueSign® certified farm in Victoria, Australia and spin our socks with a small family business in North Carolina.

Benefits of Merino Wool

Proud Partners

Lasted the whole way to Katahdin!

I really loved these socks and wore them the entire 2,200 miles of the Appalachian Trail from Georgia to Maine. They held up just as great as the other top hiking socks, AND they give back! How could you not love that?

- Julia Sheehan, Appalachian Trail Thru Hiker

Perfect Socks on the PCT!

I wore these while hiking the Pacific Crest Trail and absolutely loved them. They held up really well, stood out from the crowd, and kept my feet nice and comfy multiple days in a row. I was also mainly tempted to keep them as my sleep socks because they were my favourite soft socks on trail.

- Elina Osborne, PCT Thru Hiker

Favorite socks while thru hiking!

I finished the Pacific Crest Trail in these socks and they were one of my favorite pieces of gear! All the other socks I had tried out always seemed to get hard and crusty after a few hundred miles but these socks stayed soft throughout the entire trail, even when trekking through constant rain and mid. These socks get my thru-hiker seal of approval!

- Lauren Hirsch, PCT Thru Hiker

where to find FTGU Socks